UGG Classic Clear Mini

Roles: CGI lead, direction, animation, simulation, materials, lighting, rendering, compositing

Warm on the inside and waterproof on the outside, the UGG Classic Clear Mini gives you the best of both worlds and stands out in all levels of downpour. Updating the iconic original, this new waterproof Classic delivers fashion, function, and feel – all in one. For the launch of their Fall/Winter 2020 Classic Clear Mini, we teamed up with UGG to create a fun 30 second ad, cutdowns, and a handful of print-ready stills that would showcase the fact that the Classic Clear Mini is clearly cozy, clearly functional, clearly colorful, and of course - clearly UGG.

Though originally a meant to be purely for digital and print, the direction for this campaign would eventually also make its way into the merchandizing design for various UGG Stores between 2021 and 2022 (SoHo UGG Store window display pictured at bottom).