Flexon Black

Since its launch in 1988, Flexon has changed the world of eyewear with its unique attributes, utilizing Japanese materials and technology. Flexon frames feature technologically advanced memory metal in the bridge and/or temples allowing them to be flexed, bent or twisted and return to their original shape.

For the launch of their new Black model, Flexon picked Yacht Club Films to create a 30-second spot, highlighting key design features of the frames and lenses in a classy, dark, zen-garden-like environment.

My specific role in this project was to design and generate the sand and particle simulations as seen throughout the ad.