In the Summer of 2017 Indaba Media launched Ampl Music, an exclusive, premium, high-touch concierge platform designed to support the ways musicians work in the 21st century. It connects musicians’ unfinished and finished works with select artists who want to collaborate with, remix, and sample them - creating new songs and new revenue for all.
Ampl Music's branding matches the platform with a minimalist, geometric logo that makes allusion to amplification and growth. A gradient of bright, bold colors further enforces the idea of growth (in the form of heat), while also exuding vibrance and energy. The name, in a rounded, geometric typeface and written in all lowercase, gives the branding an extra modern touch.