Trident

Trident is the number one chewing gum brand in the world. It was also the world’s first sugar-free chewing gum. 

In an effort to show off a new line of Trident flavors and packages to their Spanish-speaking audience in Puerto Rico, Mondelez tapped McCann's San Juan, PR team for a 15-second TV/digital-media ad spot and an accompanying series of short looping videos for social media stories. I was commissioned by McCann to help turn their storyboards and concepts into the final moving products.