Perrier

Elegant, sparkling and refreshing. Perrier Sparkling Natural Mineral Water has delighted generations of beverage seekers for over 150 years, with its unique blend of distinctive bubbles and balanced mineral content. Originating in France, its effervescent spirit is known worldwide. It also offers a great alternative to carbonated soft drinks, with no sugar and zero calories. PERRIER is thirst-quenching on its own, but its crisp carbonation makes it the perfect partner for cocktails and drink recipes. It’s the ideal at-home or on-the-go beverage, making it a refreshing choice for every day.

For their Fall/Winter 2017 campaign, Perrier became interested in immersive 360-degree videos to promote their products via Facebook, Youtube, and other platforms that support the format.  In collaboration with Popsicle Illusion, a series of short, mixed-reality themes were generated. These incorporate realistic-looking Perrier bottles into cartoon-like, cel-shaded worlds, with trippy, psychedelic elements, which add to the feeling of surrealism.