In the Summer of 2017 Indaba Media will be launching Ampl Music, a new, premium, high-touch concierge platform designed to support the ways musicians work in the 21st century. It connects musicians’ unfinished and finished works with select artists who want to collaborate with, remix, and sample them - creating new songs and new revenue for all.
All latin words with the prefix “ampl-” mean to amplify, grow, increase. The latin word “amplo” also stands for plentiful, sprawling, wide-reaching. Ampl Music's goal is to amplify musicians' creativity and volume (reach) by offering them high-quality content and a fluid, transparent solution to the complexities related to music ownership and revenue.
Ampl Music's branding matches the platform with a minimalist, geometric logo that makes allusion to amplification and growth. A gradient of bright, bold colors further enforces the idea of growth (in the form of heat), while also exuding vibrance and energy. The name, in a rounded, geometric typeface and written in all lowercase, gives the branding an extra touch of modern.
The first round of single releases from Ampl Music will have limited custom cover art, featuring minimalist geometric objects and/or the Ampl logo in an abstract, themed 3D scene. Further releases will instead utilize a minimalist, "white label"-like cover image, featuring the Ampl Music logo prominently, with varying materials / surfaces to differentiate each single, album, or series.