Hard Rock Hotel & Casino - Atlantic City

In 2018, Hard Rock Cafe tapped Radical Media to produce a custom projection show for the grand opening of the Hard Rock Hotel & Casino in Atlantic City.

Based on direction by Felipe Posada and the Radical Media creative team, a group of artists and motion designers generated a wealth of original content, including memorabilia photos, 2D and 3D animations, and some specialized projection mapped pieces. All individual pieces of content ran between 30-60 seconds, and were then edited into a seamless, cohesive 1+ hour-long 8K sequence, which would play at various points of the day in the hotel's main Atrium. 

The embedded video shows abridged "teaser" versions of a few select 3D and projection mapping pieces created by me for the run of show. A few phone camera captures from the projection on-site can be seen below. If you'd like to see long-form versions and more detail, visit Hard Rock - Atlantic City sometime soon.

For a longer reel and full project credits, visit the case study in Felipe Posada’s website.