Camper Spring/Summer 2018
Roles: art co-direction, design, scene building, animation, illustration, materials, lighting, rendering, compositing
Camper is a contemporary footwear brand from the island of Mallorca, Spain. Founded in 1975, they are a family business with a rich shoemaking heritage that they use to create unique designs. Communication has been one of Camper's brand pillars from the beginning. Through their name, logo, stores, and advertising, their brand identity represents their creative journey and growth over the years. Today, their graphic communication continues to embody the fun and unconventional spirit they've championed for decades. Camper's Spring / Summer 2018 collection is inspired by late 1980s and early 90s deco, with a slick, minimalist, modern, geometric twist.
In conjunction with Romain Kremer and Rollito Canalla, a series of still and moving images were created for Camper's Paris, London, and Berlin flagship stores, the printed S/S 2018 Collection Lookbook, and their digital communications (newsletters, social media, etc). Real-life sets inspired by the imagery and shoe collection were designed by Gary Card. All styling of models for campaign photoshoots was performed by Anna Trevelyan.
