Utami makes interactive audio and video toys for modern creatives.
On the customer-facing side, Utami focuses on building premium plugins and devices for the Ableton Live platform.
Utami makes "audio-video tools for you to play with", so it was decided that the branding should have an overall playful, toylike aesthetic... without seeming too childlike. A decision was made to give all banners and thumbnails a not-quite-black background, contrasted by bright, neon and/or pastel colors for all type and icons. Instead of static icons for the products, we went for short, looping animations. This adds to the playfulness that the brand wants to exude.